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koodo

Koodo is a popular cell phone company in Canada. A major branding for Koodo is their cartoon wrestler, El Tabador. Koodo came to my company to collaborate on an interactive game.

CONCEPT-

To create a fun interactive game to promote their holiday album, A Merry Mariachi Holiday, that will work on the Timeplay platform.

To do this, the Creative Director and I came up with a type of old-school shooting gallery. The video panned along a snowscape and El Tabador would pop up from behind objects. All players in the audience were divided into two teams. Artwise, I was given assets and created a ‘panoramic’ style with small real-time animations.

Large Screen:

TimePlay_Koodo_ShootingGallery

Koodo-poster

For the smartphone, the Creative Director, developer and I came up with a ‘flicking’ motion.

HH_Koodo

At the end of the game, all players won a free download for the holiday album, and the winning team won assorted prizes. The Grand Prize was a Samsung Galaxy S II X.

This is an example of the prizing artwork in your smartphone:

Koodo_ElMariachi

Final Gameplay Capture:

The game was so popular that Koodo came back to us the next fall for a new game, where the prize was a Galaxy SIII:

Total time from inception to completion was about 4 weeks.

I worked with a talented group of people. If you’re interested, their links are below:

Animation: Jeff L. Fuller

Overall help: Chris Atkins

Michelle DelRosario

Alba Gomez

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TPS_logo

A simple way to explain TimePlay: it’s an interactive game app where people play against each other on their phones to win prizes. Simply walk into the theatre, log into your TimePlay app, select your Auditorium, and you’re in. The main game ‘stage’ is the screen, where you can see the overall outcome and game play. Individual game play is scaled smaller and personalized on your smartphone.

CONCEPT-

Because smartphones and WiFi had become so capable, TimePlay wanted to branch out. And TimePlay Sports was a great way to expand into other arenas. Literally. The idea was to have multiple trivia games played on the big screen in major sports arenas. Play sports trivia during halftime in the arena, or at your favorite sports bar.

NAME AND BRANDING-

To start off, we needed a name. I had pretty much everyone in the company come up with ideas. Names like Time Sports, TimeTriv, ArenaTime, and Sports Crew were bandied about. My Creative Director, the COO and I came to the conclusion that simple was best: TimePlay Sports.

Next were the logo ideas. Since Timeplay already has a logo, we needed a way to make ‘Sports’ look, well, sporty. My team and I came up with quite a few ideas, I narrowed them down to a couple I really liked and presented them to the Creative Director and the COO.

1st Pass:

logoideas

THE FINAL LOGO:

TPS_logo

Then came the overall look and feel. To get this, we believed having a slick intro would be a good way to also come up with branding. We already had the name and the logo as a jumping off point. The Creative Director and I brainstormed an idea, which gave me a few more ideas. I worked on a couple while I had other members of my team storyboarding out the remaining pitches.

Final Three Ideas:

StoryboardTemplate_CavernOfTime_01

StoryboardTemplate_SportsWipe_01

StoryboardTemplate_WorldOfScreens_01

It became obvious that the ‘World of screens’ pitch was best. Having multiple screens was a great way to keep things open-ended for any further branching. This worked well because we already had NHL, NBA, and NFL on board.

FINAL INTRO:

MARKETING-

My junior designer created a couple of teasers to play in the Real Sports bar up in Toronto.

TEASER:

The final intro and branding were finalized after a month or so. Below is a culmination of all the effort:  Intro, Prizing, Transitions, multiple games, even Sponsored branding has been used.

WHOLE SHEBANG:

Total time from inception to completion was about 3 months.

I worked with a talented group of people. If you’re interested, their links are below:

Pitch work: Kendrick Tu

Karen Garcia

Intro: Jeff L. Fuller

Overall help: Chris Atkins

Michelle DelRosario

Clarke Godwin

Alba Gomez

 

 

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